Trend Data: Where the Market is Heading
In an industry that is just emerging from stagnant years, the global toy market is picking up again. The toy trend is shifting. The size of the market is estimated to grow from about USD 114.4 billion in 2024 to USD 120.5 billion in 2025 with a CAGR of 6 % for the next decade.
Specific categories show much faster momentum:
- Eco-friendly / sustainable toys: growing 18% year-on-year as families prefer non-toxic, recyclable and responsibly made products.
- AI & interactive toys: the “AI toys for kids” sector is projected at USD 23.91 billion in 2025, with growth ahead of 18% CAGR to 2030.
- Outdoor / experiential play toys: APAC and North America show the strongest rise in nature-play and outdoor exploration toys.
Based on this, growth rates for 2025–2026 are roughly:
- Eco-friendly toys: +40%
- AI & interactive toys: +35%
- Outdoor & exploration toys: +30%
These are higher than the average market growth, indicating key opportunities for wholesalers who act now.
Chengji’s Source Readiness: The 2025–2026 Pre-Stocked Product Lineup For New Toy Trend
To address the biggest pain point for global wholesalers — missing the trend and ending up with aging, non-moving inventory — Chengji Toys has already pre-stocked three high-growth categories for 2025–2026.
Every item below comes from audited factories, is fully compliant with EN71 / ASTM standards, and is available withEXW factory pricing そして short lead-times.
These six models represent the strongest commercial potential based on forecasting data (eco +40%, AI +35%, outdoor +30%).
Category 1 — Eco-Friendly Bioplastic Toys (+40%)
Eco-Friendly Bioplastic Series (Wheat Straw Material)
| Item No. | Product Name | Key Features | EXW Price (USD) | MOQ | Packaging |
| CJ-4960885 | Bioplastic Transport Truck with Dinosaur | Wheat-straw material, Light & Sound | $2.25 | 288 pcs | Showing Box |
| CJ-4960882 | Bioplastic Train Set with 2 Dinosaurs | Eco material, Multi-carriage, Light & Sound | $3.43 | 120 pcs | Showing Box |
✔ 100% recyclable wheat-straw material
✔ Perfect for EU / Canada sustainability categories
✔ High-volume lightweight cargo = lower shipping cost
Category 2 — AI & Interactive Toys (+35%)
AI Robotic Dog Series
| Item No. | Product Name | Key Features | EXW Price (USD) | MOQ | Packaging |
| CJ-5080834 | Programmable Robotic Dog | AI functions (dance, speech, commands), Rechargeable | $15.85 | 48個 | ウィンドウボックス |
| CJ-4944881 | Electronic Smart Robot Dog | Walk, bark, interactive sound & lights | $14.38 | 60個 | ウィンドウボックス |
✔ Trending on TikTok Shop / Shopee / Amazon
✔ Ideal for middle-to-premium price tiers
✔ Perfect for video-driven sales (high engagement rate)
Category 3 — Outdoor & Exploration Toys (+30%)
Nature / Outdoor Learning Series
| Item No. | Product Name | Key Features | EXW Price (USD) | MOQ | Packaging |
| CJ-4279398 | 19-Piece Outdoor Exploration Kit (with Tent) | Wheat-straw eco material, Outdoor role play | $7.94 | 48個 | ウィンドウボックス |
| CJ-4865279 | 24-Piece Insect-Catching & STEM Exploration Set | Bioplastic tools, Observation kit, STEM learning | $7.65 | 90 pcs | Plastic Box |
✔ Strong for spring/summer seasonal sales
✔ Suitable for physical retail & online bundles
✔ Ideal for “screen-free play” and “outdoor education” categories
Wholesale Benefits + Real Buyer Case Study
Benefits for Wholesalers
1. First-Batch Incentive
For mixed-category orders of ≥500 sets, buyers receive a freight subsidy up to RMB 1,000.
This helps wholesalers test trend-driven products with lower initial logistics cost.
2. Transparent Factory Pricing
All six pre-stocked items come with EXW factory prices + clear MOQs, allowing wholesalers to plan budgets accurately and avoid price fluctuations from trading intermediaries.
Case Study: From Small Test Order to Fast Growth
A cross-border e-commerce wholesaler selected two Chengji trend-ready SKUs (eco + AI).
Because Chengji had pre-stocked inventory and stable lead time, their business scaled quickly:
- Month 1: 800 sets
- Month 2: 1,500 sets
- Month 3: 2,000 sets
Key success reasons:
- “Trend-matched product selection”
- “Stable factory supply”
- “Consistent packaging & quality control”
This allowed them to maintain high ratings and avoid stock-outs during promotional periods when the toy trend is becoming an opportunity.
Final Takeaway: The 2026 Winners Are Those Who Prepare in 2025
The global toy market and the toy trend is shifting FAST.
Eco-friendly → AI → Outdoor STEM
are the three categories with the strongest global demand and highest resale value.
And Chengji, as a トップ・トイ・サプライヤー, has done all the groundwork for you:
✔ Stable supply
✔ Low MOQ
✔ Competitive EXW pricing
✔ Trend-aligned, regulation-ready products
✔ Nationwide sourcing network
