When we mentioned sourcing toys, many importers would think of seeking opportunities to make a toy bulk procurement from China. Chengji, a トップ・トイ・サプライヤー, is going to make sure you have a constructive understanding of the Chinese toy market.
Why is China the world’s largest toy exporter (80%+ global toy production)? We have attractive opportunities for importers: cost advantage, a wide range of SKUs, customization, and global trade infrastructure.
The hidden challenges: safety compliance, supply chain risks, and cultural/business differences. But our objective is to provide a “roadmap” for buyers to navigate the sourcing process successfully.
Understand the Global Toy Market Context
Market value: global toy market exceeding USD 120 billion, with steady growth
Current global demand for toys (e-commerce growth, seasonal spikes, new trends: STEM, eco-friendly, interactive toys). Importance of aligning sourcing strategy with market needs (age segments, safety, packaging).
Manufacturing Hubs in China
How to decide which hub to target when sourcing toys based on product category.
- Guangdong (Shantou/Chenghai): known for RC toys, educational toys, plastic toys
- Dongguan/Shenzhen: electronic and smart toys
- Yiwu (Zhejiang): small commodities, bulk/low-cost toys
- Yangzhou/Jiangsu: plush toys, baby soft toys.
- Quanzhou/Fujian: ride-on toys, outdoor products
Buyer tip: Visit hubs or fairs to identify where your category is concentrated — this reduces middleman costs.
Compliance and Safety First
The toy industry is one of the most regulated consumer goods sectors worldwide. Every importing region sets strict requirements for sourcing toy buyers— for example, ASTM F963 and CPSIA in the United States, EN71 and CE marking in the European Union, UKCA in the United Kingdom, and SNI in Indonesia. Without valid testing and compliance documents, toys can be detained at customs, recalled from retail shelves, or even banned from online platforms like Amazon. Buyers must always verify test reports from recognized labs (SGS, TÜV, Intertek) before confirming mass production.
Okay, let’s first understand the above content, and then specifically talk about the core global toy production area in Chenghai, Shantou, Guangdong.
Final Thoughts
Sourcing toys from China offers incredible opportunities — from massive product variety to competitive pricing. But as we’ve seen, understanding the global toy market, the different manufacturing hubs, and the importance of compliance is only the beginning.
The next critical step is deciding where to source そして which supplier to trust. This choice will determine whether your toy business can scale smoothly, avoid costly risks, and capture the latest market trends.
In Part Two, I’ll take you to Chenghai, the Global Toy Capital, and introduce why Chengji Toys, which can offer you expert カスタム玩具ソリューション, stands out as a reliable partner for wholesalers, distributors, and global importers.
Next Article: [（02） – Why Chenghai and Chengji Toys Are Your Best Sourcing Partners]
