In today’s rapidly changing world of global trade, a company’s competitiveness is no longer defined solely by its products or technology — it also stems from its culture and values.
At Chengji Toys, we firmly believe that a truly vibrant enterprise cannot thrive without the wisdom, resilience, and creativity of women. They are not only an essential part of our team but also the key driving force behind our company’s continuous growth and innovation.
In this article, we would like to share our vision of “Her Culture”, a story shaped by women, inspired by women, and dedicated to empowering women. From leadership development and career advancement to promotion systems and daily care, we are committed to building a workplace where every woman is seen, respected, and supported, where her strength, talent, and contribution shine at every stage of her journey.
Lead by Her
Chengji Toys is a forward-thinking enterprise that values diversity, inclusion, and a deep understanding of the needs of modern working women. Driven by the wisdom and strength of women, female employees account for 90% of our workforce.
Within our corporate culture, attentive communication, resilient execution, and innate empathy are recognized as the core forces that propel the company forward, and these qualities are also essential capabilities in today’s global trade industry.
Our female employees are not only the most reliable colleagues but also an indispensable part of our management team. From senior decision-makers to mid-level leaders, they take the lead in their respective positions, guiding teams with professionalism and a strong sense of responsibility. Together, they bring our vision of “Lead by Her” to life.
Invest in Her Future
We understand that professional growth is not only about promotion but comes from continuous learning and self-development. When not every position has a clear path upward, we focus on training and development, providing every female employee with diverse growth opportunities and resource support.
The company has established multiple learning groups and a structured mentorship system. Each newly joined young female employee is paired with an experienced mentor who offers one-on-one guidance to help her adapt, gain experience, and set a clear career direction.
Beyond mentorship, Chengji provides fully subsidized learning programs, including external training, professional seminars, and online courses, because we believe that knowledge accumulation and skill enhancement are the true engines of career growth.
We are also proud to sponsor outstanding employees to attend overseas exhibitions and study tours, not only as a reward but to broaden their international vision, understand global markets, and become globally minded professionals.
At Chengji, investing in her future means investing in the company’s future.
Support Her Journey
We recognize that every woman experiences different stages in her career journey, as newcomers, mothers-to-be, caregivers, or multitasking achievers, balancing multiple roles.
Chengji Toys is committed to being their strongest support. We offer paid maternity leave above legal standards, pregnancy health benefits, and flexible working hours to help women balance career and family life. For example, employees who need to care for children or handle school pick-up routines are allowed to adjust their working schedules accordingly.
Through these policies, we strive to provide more choices, stability, and peace of mind so that women at every stage of life can feel a sense of belonging and professional growth.
Empower Her Fairly
At Chengji, every achievement is recognized, and every woman’s effort shines.
Fair promotion opportunities are one of the strongest expressions of an inclusive culture. True equality is not just a slogan but means ensuring that every employee starts from the same line and earns recognition through ability and effort.
We believe that female leadership deserves both visibility and trust. Chengji ensures a transparent and merit-based promotion system where advancement — from entry-level roles to management — is based on performance and potential, not gender or seniority.
Among our team, many outstanding women have risen through dedication and capability.
Maggie, our sales manager, serves as a prime example. During her more than 20 years at Chengji, she has advanced from a junior sales representative to a central figure in the sales leadership. Her exceptional communication skills, strong execution, and passion for learning have led her team to consistent success. Maggie has become both a role model and mentor, embodying the strength and grace of female leadership.
Another inspiring story is from Tracy, who has been with the company for seven years. Within just four years, she rose from team member to group leader and now serves as a business supervisor. Her professionalism, sense of responsibility, and teamwork spirit have helped the team achieve goals while also demonstrating the fairness and transparency of Chengji’s promotion system. Tracy’s growth story once again proves that when ability and effort are recognized, women can thrive and lead.
We encourage every woman at Chengji to be as fearless and driven as Maggie and Tracy, and we will continue providing them with opportunities and platforms. Whether in project leadership, client management, or strategic decision-making, we ensure that women’s voices are heard and valued. With fairness, we empower her to rise, letting every effort receive its well-deserved reward.
Care for Her Wellbeing
True care goes beyond policies but lies in the details.
From flowers on International Women’s Day and personalized birthday gifts to company-designed thermos mugs and cushions, every thoughtful gesture reflects Chengji’s warmth and respect for its people.
At our office bar area, alongside coffee and tea, you’ll also find a convenience medicine box and free feminine care supplies, including sanitary products and basic medicine. We believe that respect for women’s fundamental needs is the first step toward building trust and comfort in the workplace.
We also encourage employees to take small pauses during busy workdays, chat with colleagues, and recharge for upcoming challenges. This space is more about a hub of connection and energy.
Beyond daily care, Chengji values emotional and team bonding. We organize team-building events such as city camping, company trips, themed afternoon teas, and book-sharing sessions, allowing employees to relax, connect, and inspire each other in a joyful atmosphere.
These activities foster genuine relationships and ensure that every woman feels seen, heard, and appreciated. We believe that a team full of belonging and happiness is the true engine of sustainable corporate growth.
Her Power, Our Future
For over 20 years, Chengji Toys has been dedicated to creating a workplace that supports and empowers women. From training programs to fair promotions, from mentorship to daily care — every initiative stems from our unwavering belief in “Her Power.”
We have witnessed countless women grow, shine, and break through limits — from newcomers to confident leaders, they define professionalism, passion, and resilience.
Each of them, through sincerity and dedication, has shaped the warmth and excellence of this company.
Looking ahead, Chengji will continue to listen to women’s voices, respect their choices, and support their dreams. Here, women are not only seen but also trusted, empowered, and celebrated. Through their intelligence, courage, and grace, they continuously infuse Chengji with vitality and creativity.
We believe that a company’s success cannot exist without women’s participation and leadership — and when they shine in an environment of respect and support, the future of the company shines even brighter.
