In the toy business, information gap=profit gap.
Many wholesalers have missed toy exhibition like, Dubai Toy Fair and Vietnam Toy Fair this year:
Without understanding the real hot selling structure in the local area, one can only browse through social media, listen to freight forwarders, and observe peers to “guess trends”;
I’m not sure about the 2026 toy trend, stocking up depends on feeling, and I only realized it wasn’t selling well when the goods arrived in Dubai/Vietnam, according to one of our global clients met on the toy exhibition.
The outcomes are predictable:
80% of them suffer from overstocking and slow-moving goods due to a lack of understanding of regional demands.
60% miss the profit window—by the time they follow the trend after seeing others’ success, margins are already squeezed to the minimum by cut-throat competition.
Chengji Toys has been dedicated to toy exports since 1998. We are regular participants in key trade shows including the Dubai Toy Fair, Vietnam Toy Fair, and Canton Fair, with access to first-hand exhibition inquiry data and real shipment feedback.
This guide leverages Chengji’s on-site insights from 2025 Dubai & Vietnam Toy Fairs and 2026 trend forecasts to deliver a practical, actionable product selection framework for wholesalers.
The content below is summarized from Chengji’s real inquiries and orders at 2025 Dubai & Vietnam Toy Fairs, serving as the fundamental logic for your 2026 inventory planning.
Dubai Market Highlights
Toy exhibition at the Dubai, Middle Eastern wholesalers and supermarket buyers focused their orders and inquiries on three core categories:
Large-sized RC/electric toys: RC off-road vehicles, construction trucks, and electric ride-ons. Their big size delivers eye-catching display effects, making them ideal as image-boosting & high-margin models.
Brick block & puzzle gift sets: Gift-box packaged, perfect for gifting, with strong demand for parent-child interaction scenarios.
Outdoor game sets: Outdoor sports combinations and family party game kits, which perform exceptionally well in supermarket and gift channels.
Procurement Preferences: Buyers are willing to pay a premium for premium finishes, gift-grade packaging, and customizable LOGO options.
Chengji Exclusive Benefits:
Custom LOGO/packaging available with a minimum order of around 200 pieces, enabling small wholesalers to test the market.
GCC certification is a top priority for customs clearance, alongside compliance with mainstream standards like EN71 and ASTM.
Vietnam & Southeast Asia Market Insights
At the toy exhibition, Chengji learned that the Vietnam and Southeast Asia market operates on an entirely different dynamic, with a strong focus on:
Magnetic blocks & tiles: Versatile enough for baby stores, early education centers, and e-commerce platforms under the educational toy category.
Low-cost educational toys: Small building blocks, mini interlocking sets, and compact board games. Their affordable price points and fast turnover make them ideal for wholesalers adopting a multi-SKU, small-batch volume strategy.
Key Procurement Drivers: Competitive pricing, easy display, and marketable product stories.All products are required to have safety certifications such as ASTM/EN71 for smooth customs clearance and e-commerce platform approval. Buyers prefer mixed-SKU consolidation and LCL (less than container load) shipments to reduce inventory risks.
Chengji’s Edge
Pre-certified ASTM/EN71 documentation for most top-selling models at the Vietnam Toy Fair, allowing customers to clear customs immediately without compliance delays.
In-house 2,000㎡ exhibition hall with 10,000+ SKUs, supporting ready-made product combinations and assortments.
👉 Want specific model details & reference wholesale prices? Click to inquire and get the Dubai & Vietnam Fair bestseller list and exclusive procurement solutions.
Three Must-Capture Procurement Trends for 2026: Act Now or Chase Stock Later
Trend 1: Eco-Friendly Material Toys on Accelerated Growth Track – Seize the “Green Shelf” Spot
Keywords like straw-based materials and eco-grade ABS are seeing a steady rise in frequency across overseas channels. Supermarkets and baby product chains are placing growing emphasis on “green” and “eco-friendly” labeling.
Chengji’s Ready Offerings: We have rolled out eco-friendly magnetic blocks, straw-based coding bricks, and sustainable interlocking toys. Material specifications and third-party testing reports are available to support your access to mid-to-high-end distribution channels. For wholesalers, this is a golden opportunity to enter high-standard channels, enhance shelf presence, and strengthen pricing power.
Trend 2: “AI + STEM” Educational Toys – Boost Unit Price and Repeat Purchase Rate
Parents are no longer satisfied with toys that “just sing and light up”; instead, they favor products thatcombine early education with interactive features, told a qualified investigator at toy exhibition. Elements such as AI interaction, basic coding logic, and language enlightenment are gaining increasing popularity. These products typically command higher unit prices and boast better repeat purchase rates.
成吉思汗’s Solution:We offer a full range of AI and coding-integrated STEM toy series. Each product comes with a complete marketing kit including high-definition images, short video scripts, and product detail page copy – ready for direct use on platforms like Amazon, independent brand websites, Shopee, and Lazada.
You don’t just get the products; you get a turnkey marketing package that can be immediately launched online.
Trend 3: Small-Batch Customization – Become the “Standard” for Differentiation
A growing number of buyers are eager to move beyond selling “generic platform models”. Instead, they want products that at least feature their own LOGO, with distinct color schemes and packaging that set them apart from competitors.
Chengji’s Customization Support:
- Minimum order: Customization of basic LOGO, color schemes, and packaging tweaks is available starting from just 2 cartons.
- One-stop design assistance: Our in-house design team supports the fine-tuning of packaging layouts, barcodes, and copywriting details.
With this support, the same toy structure can be transformed into your exclusive branded product line in the local market, rather than being reduced to a mere price-competitive SKU
Why Choose Chengji for Your 2026 Market Layout?
- Experience & Scale
Specializing in toy exports since 1998, we are headquartered in Chenghai, Shantou, China. Boasting a 2,000㎡ exhibition hall and a portfolio of 10,000+ SKUs, our product lines span baby & toddler toys, educational toys, outdoor play sets, electric toys, plushes, and more.
- Compliance & Quality Assurance
We maintain up-to-date certifications for major export markets, including EN71, ASTM, and GCC. Coupled with a comprehensive QC process, we help you minimize customs clearance risks and after-sales headaches.
- Wholesaler-Friendly Policies
Low MOQ & mixed-SKU LCL support: Flexible order terms to ease your inventory pressure.One-stop service: End-to-end support covering product selection, pricing, certification assistance, packaging design, and shipment tracking.
Channel-specific expertise:
We understand the distinct needs of supermarkets, wholesale markets, and e-commerce sellers.
- Marketing & Content Support
We provide ready-to-use marketing assets including product photos, live-action video scripts, and product detail page copy—enabling you to quickly list products on independent websites, Amazon, Shopee, and other platforms.
Need a tailor-made SKU mix for your specific country or sales channel? Let the Chengji team build a customized solution for you.
Contact Us Now
Get a bespoke 2026 trend-driven procurement package tailored to your target market.
Click to inquire, specify your country and channel type, and receive the Dubai & Vietnam Toy Fair Bestseller List and Procurement Guide.
Partner with Chengji Toys to get a head start on 2026, and make your shelves capture the next wave of bestsellers earlier than your competitors.
