In global toy sourcing, buyers are constantly facing fast-changing products, supplier overload, and increasing compliance pressure. While products evolve quickly, trust, responsibility, and long-term partnership are what truly last.
In 2026, Chengji Toys officially introduces our brand mascot: CJBOBO, a character created not just to represent our image, but to embody who we are, how we work, and what global buyers can consistently expect from us.
This is the story behind CJBOBO, and why it matters to our buyers worldwide.
Who Is CJBOBO?
CJBOBO is the official mascot of Chengji Toys & Gifts Co., Ltd., developed as a visual symbol of our brand values, sourcing philosophy, and long-term commitment to the global toy industry.
- CJ comes from 成吉思汗, preserving strong brand recognition
- BOBO is inspired by the sound of “baby” (baobao), expressing warmth, innocence, and approachability
Together, CJBOBO represents our belief in growing with care, responsibility, and trust.
Why We Created a Mascot — Beyond Design
For Chengji Toys, CJBOBO is created to translate a complex B2B sourcing ecosystem into a simple, human, and globally understandable symbol, one that buyers can immediately connect with.
CJBOBO stands for:
- Reliability in global sourcing
- Responsibility toward children and families
- Professionalism in compliance and quality
- Long-term partnership
In a world where buyers face supplier overload and uneven quality, CJBOBO represents a partner that buyers can rely on consistently, year after year.
The Values CJBOBO Represents Responsibility First
At Chengji Toys, responsibility is not a slogan.
- Multi-stage quality control across production
- Market-specific compliance support (EN71, ASTM, CPSIA, GCC, etc.)
- A 10-year zero-recall record and consistently high bulk pass rates
- Continuous investment in professional testing and inspection systems
CJBOBO reminds us, and our partners, that toys are not just products, but promises made to families and children.
Global Vision, Local Understanding
As a leading 玩具供应商 serving the world, Chengji Toys has customers in over 120 countries and regions, with business covering:
- Europe & North America (mature compliance-driven markets)
- Southeast Asia & Middle East (fast-growing retail and e-commerce)
- South America & emerging regions
CJBOBO symbolizes our ability to bridge cultures, regulations, and sales channels, helping buyers source confidently for their specific markets.
Care for Children, Care for the Future
Beyond business, Chengji Toys actively participates in social responsibility initiatives:
- Toy donations to hospitals, kindergartens, and special needs groups
- Long-term charitable involvement, including support for UNICEF
- A commitment to safe materials, sustainable options, and ethical production
CJBOBO reflects a belief we hold firmly:
Children’s safety and happiness always come first.
CJBOBO and Our OEM / ODM Services
CJBOBO also represents how we work with our partners.
Through OEM & ODM services, we support:
- Logo & packaging customization
- Multilingual packaging and manuals
- Market-specific product development
- Flexible MOQs for testing and growth
- Ready-to-use marketing assets (photos, videos, data sheets)
Just like CJBOBO’s friendly and adaptable design, our services are built to be flexible, scalable, and buyer-oriented.
From Trade Fairs to Daily Cooperation
CJBOBO has already joined our team at multiple major international exhibitions across Asia, Europe, and the Middle East, including:
- Hong Kong Toys & Games Fair
- Nuremberg International Toy Fair (Spielwarenmesse)
- Dubai Gifts & Lifestyle Middle East
- Vietnam International Toy & Baby Fair
- Canton Fair (Guangzhou)
Today, CJBOBO is a consistent presence across Chengji’s exhibition catalogs, visual systems, promotional materials, and buyer giveaways. It is designed to be a long-term part of Chengji’s global presence, appearing across exhibitions, sourcing tools, buyer communications, and selected CSR initiatives. CJBOBO represents not only products, but continuity, trust, and partnership.
Let’s Grow Together
For nearly three decades, Chengji Toys has grown alongside thousands of global buyers. CJBOBO represents our next chapter, modern, international, human, and still deeply rooted in responsibility and integrity.
If you are looking for:
- A reliable long-term toy sourcing partner
- Flexible OEM/ODM support
- Compliance-ready products
- A team that understands both markets and people
CJBOBO and the Chengji team are ready to grow with you.
chengjitoy.com | [email protected] | +86-13715966567
